Privacy Policy

1. Introduction

Welcome to Lakeside Home Improvements. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and tell you about your privacy rights and how the law protects you.

2. Important Information and Who We Are

Purpose of this privacy policy

This privacy policy aims to give you information on how Lakeside Home Improvements collects and processes your personal data through your use of this website, including any data you may provide through this site when you sign up for our newsletter, request a quote, or use our services.

Controller

Lakeside Home Improvements is the controller and responsible for your personal data (referred to as "we", "us" or "our" in this privacy policy).

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Full name of legal entity: Lakeside Home Improvements
Email address: lakesidehi@yahoo.ca
Postal address: 2900 Nigh Rd, Fort Erie, Ontario, L0S 1N0

3. The Data We Collect About You

At Lakeside Home Improvements, we are committed to protecting your privacy and being transparent about the data we collect and how we use it. This section outlines the types of data we collect about you.

3.1 Information You Provide to Us

We may collect, use, store, and transfer different kinds of personal data about you which you have provided to us, including:

• Identity Data: This includes first name, last name, username or similar identifier, and title.
• Contact Data: This includes billing address, delivery address, email address, and telephone numbers.
• Financial Data: This includes bank account and payment card details (for transaction purposes only).
• Transaction Data: This includes details about payments to and from you and other details of products and services you have purchased from us.
• Profile Data: This includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• Usage Data: This includes information about how you use our website, products, and services.
• Marketing and Communications Data: This includes your preferences in receiving marketing from us and our third parties and your communication preferences.

3.2 Information We Collect Automatically

When you visit our website, we may automatically collect certain information about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. This Technical Data may include:

• Technical Data: This includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.

3.3 Third-Party Analytics

We use Google Analytics 4 to help us understand how our website is being used. Google Analytics 4 may collect information such as:

• Pages you visit on our website
• How long you stay on each page
• The website you came from to get to our site (if applicable)
• What kind of device you're using (desktop, tablet, mobile)
• General geographic location (city/country level)

It's important to note that while Google Analytics 4 collects this information, it does not identify you personally. The data is aggregated and anonymized before it reaches us.

3.4 What We Don't Collect

We do not intentionally collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). We also do not collect any information about criminal convictions and offences.

3.5 If You Fail to Provide Personal Data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with home improvement services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

3.6 Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

3.7 Data Sharing and Selling

We want to assure you that Lakeside Home Improvements does not share or sell your personal data to any third parties for their marketing purposes. Your data is only used internally to improve our services and your experience with us.

By understanding what data we collect and how we use it, we hope to provide you with the best possible service while respecting your privacy. If you have any questions about our data collection practices, please don't hesitate to contact us.

4. Communication and Contact Preferences

We value your privacy and want to ensure you understand how we may communicate with you:

1. Contact Information Usage: When you provide us with your phone number or email address, we may use this information to contact you about our products or services.
2. Types of Communication: Our communications may include:
   • Phone calls (including automated and prerecorded calls)
   • Text messages (SMS and MMS)
   • Emails
3. Consent: By providing your contact information, you consent to receive these communications. For full details on the extent of this consent, please refer to our Terms of Service.
4. Opting Out: You have the right to opt-out of these communications at any time. To do so, please email us a Do Not Call Request.
5. Recording of Communications: Please be aware that phone calls and emails may be recorded for quality assurance and training purposes.
6. Third-Party Sharing: We may share your contact information with our affiliates, agents, and service providers for the purpose of communicating with you about our products or services.
7. Additional Policies: Your use of our services is also subject to our SMS terms and general Terms of Use.

We encourage you to review our full Terms of Service for a comprehensive understanding of your consent to these communications. If you have any questions about our communication practices or wish to update your preferences, please contact us.

5. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To perform the contract we are about to enter into or have entered into with you.
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Where we need to comply with a legal obligation.

Purposes for which we will use your personal data include:

• To register you as a new customer
• To process and deliver your order
• To manage our relationship with you
• To improve our website, products/services, marketing, or customer relationships
• To recommend products or services which may be of interest to you

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. These measures include:

• Encryption of sensitive data
• Firewalls and secure server facilities
• Regular security assessments

We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

• Request access to your personal data
• Request correction of your personal data
• Request erasure of your personal data
• Object to processing of your personal data
• Request restriction of processing your personal data
• Request transfer of your personal data
• Right to withdraw consent

If you wish to exercise any of these rights, please contact us using the details provided in Section 2.

8. Changes to the Privacy Policy

We keep our privacy policy under regular review and will place any updates on this web page. This privacy policy was last updated on [Current Date]. Historic versions can be obtained by contacting us.

9. Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

• Strictly necessary cookies
• Analytical/performance cookies
• Functionality cookies
• Targeting cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

10. Third-Party Links

This website may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

11. Data Breach Procedures

We have procedures in place to deal with any suspected personal data breach. If we become aware of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authority within 72 hours of becoming aware of the breach, where feasible. This notification will describe the nature of the breach, its potential consequences, and the measures we are taking to address the breach and mitigate its possible adverse effects.

If you have any questions about this privacy policy or our privacy practices, please contact us using the details provided in Section 2.

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